Danny Bogus




Danny Bogus
Founder and Principal Digital Consultant

For more than 10 years, Danny Bogus has been at the forefront of the lottery industry, creating and implementing innovative programs and strategies to enhance consumer experiences.  Most notably, he pioneered the startup of the Michigan Lottery’s digital programs as the Deputy Commissioner of Gaming Operations.

In 2014, Danny orchestrated the most successful iLottery startup in North American history which set Michigan on a path to realize more than $480 million in incremental profits over a projected eight year span. He reshaped the face of the organization by building the digital division into a 19 person operation over a seven year time span.

Prior to that, Danny led the startup of Michigan’s mobile apps, website, mobile site, loyalty club, payment initiatives, analytics programs, second chance games and Keno To Go product. He was also the primary architect and author of all major procurement initiatives, helping to select suppliers that could form a successful partnership.

Danny also spent several years at HelloWorld, a leading provider of digital promotions, cultivating new business for sweepstakes, instant win and loyalty programs. He also worked as a field sales representative on the ground floor of the Club Keno startup in Michigan, and later managed the Club Keno product directly for a number of years.

In 2016, Danny founded the Digital Gaming Group to provide the lottery industry with key modernization projects and has been an advisor to several lotteries.  Additionally, Danny founded a technology company, Interaction Gaming, to develop digital experiences that connect lotteries, retailers, games and players together.

Danny has been a noted speaker at many industry conferences and was a recipient of the 2015 NASPL Powers Award in recognition for significant contributions made through exceptional job performance. Danny graduated from Michigan State University with a Bachelor of Arts degree in Advertising.