Digital Marketing & Analytics Consultant
Amanda has more than twenty years of market research, data analytics, and digital marketing experience with more than half of that time within the lottery industry. She was part of the original team that pioneered the blueprint for successful iLottery operations during her time at the Michigan Lottery.
Amanda’s broad knowledge of both digital marketing and data analytics allow her to approach new projects with a holistic ability to shape strategies and operations that are agile, effective, and accountable to results. This includes understanding current practices and tools to plan, execute, monitor, and measure digital marketing activities.
She has been involved in several large-scale projects and is a highly effective communicator and coordinator that is able to work across many different disciplines to achieve desired outcomes. Amanda holds a Bachelors in Economics & Management and Sociology from Albion College.